Online stores where browsing turns into buying
Beautiful is table stakes. We build stores engineered around conversion: product storytelling, effortless checkout and analytics that show you exactly what's working.
The difference between a store and a selling machine
Anyone can spin up a store in an afternoon. Making it sell is another matter entirely. The average online shop converts around two percent of its visitors; well-designed stores routinely double or triple that. The gap comes down to hundreds of small decisions: how products are photographed and described, how quickly pages load on a phone, how many taps stand between desire and payment, and whether shipping costs ambush shoppers at the last step. We've built and optimized enough stores to know which decisions move revenue — and we bake them all into your build from day one.
Shopify or headless? We'll match the platform to your ambition
For most brands, Shopify is the right answer: reliable, secure, packed with integrations and easy for your team to run without us. We design fully custom Shopify themes — never reskinned templates — so your store looks like your brand, not like ten thousand other stores. For brands with heavier requirements — complex product configurators, multi-market catalogs, editorial content woven between products — we build headless storefronts that pair Shopify's commerce engine with a custom front end. You get complete creative freedom and page loads that feel instant.
What's included in every store build
- Custom store design aligned with your brand identity
- Conversion-optimized product, collection and cart pages
- Checkout configuration, payment gateways and tax setup
- Shipping rules, inventory workflows and email notifications
- Product schema markup and technical SEO for shopping visibility
- Analytics with enhanced e-commerce tracking, so every euro is attributable
- Team training: managing products, orders, discounts and content
Migrations without the migraine
Moving an existing store is where many projects go wrong: broken URLs, lost reviews, vanished search rankings. We've developed a migration checklist covering product data, customer accounts, order history, redirects and structured data — so your new store launches with your SEO equity intact and your customers barely noticing anything changed, except that everything feels faster.
Timing matters too. We schedule replatforming around your sales calendar, never in the run-up to your peak season, and we always run the new store in parallel on a staging domain first. You approve every page, place test orders end to end and see your real products in the new design before a single customer does. Launch day becomes a DNS switch, not a leap of faith.
After launch: turning data into growth
The launch is the starting line. Once real shoppers hit the store, the data starts telling stories: which products get browsed but not bought, where carts get abandoned, which traffic sources actually pay for themselves. Many of our e-commerce clients continue with a growth retainer, where we run monthly experiments — A/B testing product page layouts, refining navigation, tightening the checkout — that compound into serious revenue gains over a year. It's the same philosophy that governs everything we do: measure, improve, repeat.
“Average order value up 58% since the relaunch. The product pages finally do our clothes justice.” — Amelia Shaw, Vela Studio
Whether you're launching your first store or replatforming a seven-figure operation, we'd love to hear what you're selling. Get in touch with your product catalog and goals, and we'll respond with a recommended platform, scope and fixed quote within two working days.